The 5th Pakistan Festival (Mela) was held in Rotterdam on 8 June 2014 by the Pakistani Dutch community with the support of the Embassy of Pakistan. The festival is a mega annual event that started in 2010 to project the soft image of Pakistan and Pakistani-Dutch community, promoting harmony and understanding, and bringing various communities closer. The festival boosted goodwill for Pakistan and the country’s soft image. The festival provided an opportunity to Pakistani and other communities living in the Netherlands to intermingle and promote inter-cultural understanding through a fun-filled day of cultural performances, cuisine and music. The festival was inaugrated by Ambassador Moazzam Ahmad Khan and Mr. Ahmed Aboutaleb, Mayor of Rotterdam. The festival had something for everyone. Games and recreational activities for children and a wide varity of Pakistani products, food and clothes for women. The cultural performance featured dances by renowned artist Megha from Pakistan and local Pakistani children, Songs by Ruby Reshma (Daughter of the late lengendry singer Reshma) local Pakistani talent and Fashion show by Pakistani designers, culminating in a musical evening by the Famous Pakistani singer Amanat Ali. The achievements of Pakistani Dutch community members were recognized through presentation of awards on recommendation of the Mela Committee, the awards were presented by Ambassador Moazzam Ahmad Khan. The Mela Committee presented a special award in the the honour of Mr. Aizaz Ahmad Chaudhry, Foreign Secretary in recognition of his achievements, during his ambassadorial assignement in the Netherlands, including the commencement of Pakistan Festival (Mela) every year. The award was recieved on his behalf by the Ambassador. The festival venue remained jampacked with spectators throughout the day. Families turned out in large numbers to feast on Pakistani food, enjoy traditional and cultural performances and shop Pakistani products. The Mela reached its climax when Amanat Ali entertained the audience with his popular numbers.