Past Trade Promotional Events Since March 2013 Kinnow exhibition and reception was organized in Amsterdam by the Commercial Wing of the Embassy, during the visit of Pakistani delegation of Growers and Exporters of fresh Fruits during their European Market Tour program under UNIDO and CBI in the first week of April 2013. A promotion of Pakistani hand-stitched soccer ball was organised in Amsterdam RAI Exhibition Centre on May 27-29 2013. The campaign was developed under the slogan “Match your goal with Pakistani hand-stitched soccer-ball”. The soccer-balls were specifically designed and produced for distribution as giveaways at Pakistani Pavilion in PLMA Trade Fair Amsterdam. One thousand soccer balls with the location (stall numbers) of Pakistan pavilion printed on them were placed in the nets and distributed amongst the buyers. The TDAP and Commercial Wing of the Mission organized the Pakistan Pavilion at PLMA’s World of Private Label Trade Fair held in RAI Exhibition Centre, Amsterdam on May 27-29, 2013. It was the fourth consecutive participation of Pakistan in the world’s largest trade fair of private label manufacturing being organized by the International Council of Private Label Manufacturers Association since 1986. The tasting campaign of Pakistani basmati rice was organized for the fourth consecutive year in 2013. The 2-day basmati tasting campaign was arranged at the Pakistan Pavilion in PLMA’s World of Private Label trade fair held in RAI Exhibition Complex Amsterdam. The trade fair is frequented by the buying managers of the leading European supermarket chains. The exotic Pakistani rice variety was made available for tasting through a variety of dishes prepared according to the Pakistani cuisine (biryani, pulao, zarda) and European cuisine (vegetable rice). The 10th edition of the annual exhibition of Pakistani mangoes was organized by the Commercial Wing, Embassy of Pakistan, the Hague with the support of the Trade Development Authority of Pakistan on July 3,at the Hotel Schiphol A4, Rijksweg A4 3 -2132 Hoofddrop Amsterdam. A large number of trade visitors including the wholesalers, importers and retailers of fresh fruits and vegetables, besides the members of diplomatic corps, Dutch government functionaries and notables of Pakistani diaspora, participated in the event. Commercial Wing of the Embassy of Pakistan and Trade Development Authority of Pakistan in collaboration with Hanos Group, organized an in-store promotion and tasting campaign of Pakistani mangoes on July 5th 2013. An impressive display of mangoes was set up next to the store entrance. Mango slices and the delicacies made of Pakistani mango were made available for tasting throughout the day for the customers visiting the store. Accordingly on 13th of July 2013, an exhibition of Pakistan fashion designers with reception and cultural musical program was held at Crown Plaza hotel to give the program as a soft launch, and on 14th of July 2014, a fashion show of Pakistan fashion clothing was held in Amsterdam. Six designers from Pakistan show cased their designs. Commercial Wing Embassy of Pakistan the Hague took the Dutch Delegation of Importers of around 30 companies for participation in the 8th edition of Expo Pakistan held from 26th to 29th September 2013 at Karachi Expo Centre duly organized by Trade Development Authority of Pakistan (TDAP). PLMA Trade fair Amsterdam: In order to promote Pakistani exports especially in food sector, this trade mission established Pakistan Pavilion in Private Label Manufacturers Association (PLMA) Trade Fair which was held on 20th -21st May 2014 in Rai Amsterdam. Our pavilion was in food section so we specially focused on promotion of rice, fruits like mangoes, kinnows, halal meat, ketchup, chatnis, masalas etc. Arrangements were also made at the pavilion for rice tasting. Promotion of Sports goods on the eve of World Hockey cup in Holland: The World Hockey Cup was held in the first week of June 2014. In order to take advantage of this mega opportunity for promotion of Pakistani sports goods this trade mission planned the participation in the World Hockey side event the Embassy Hockey Cup in the Hockey Club Klein Switzerland on 29th May 2014. Accordingly in collaboration with Hockey Club this trade mission established the Sports goods Pavilion at the Hockey Club on that day. Accordingly the trade mission displayed various sports goods and sports wear from Sialkot. In the event around 1000 visitors participated. Participation in NBI-Investment Expo (6-8 May) 2014: This trade Mission on self help basis with the support of Pakistan Business Forum established the Pakistan Pavilion in the Investment Expo organized by NBI the Nation branding and Investment Organisation in Eindhoven on 6th -8th May 2014. Where in trade offices of various Embassies, the Dutch and other International Companies , The World Bank, The IFC, The Rabo Bank , KPMG participated. The theme of the Investment Expo was B2B meetings for Investment promotion. Pakistani Mangoes Exhibition: The 11th Exhibition of Pakistani Mangoes was organized by the Commercial Wing Embassy of Pakistan The Hague with the support of Trade Development Authority of Pakistan on 23rd June 2014 at Hotel Hilton The Hague The Netherlands. Various varieties of Pakistani Mangoes like Sindhri, Chaunsa, Beghan Phali, Sunhera were exhibited during the Exhibition. The arrangements were also made for Mango tasting through Mango cubes, Mango shake, Mango Ice cream, Mango Lasi etc. There were six stalls in the exhibition. The Multinational Fruit Company Special Fruits also established the stall. The Ambassadors of Various countries from Japan, Senegal. Turkey, India, Spain, UAE e.t.c, the Commercial Attaches of various countries, Representative from Dutch Ministry of Economic Affairs and Dutch Development organizations like CBI, PUM and Big multinational companies in Fruit sector Like Special Fruits, Total Exotics, AZ importers etc and other Trade visitors, importers also participated in the Exhibition PARTICIPATION IN AMSTERDAM FASHION WEEK: The Trade mission the Hague in collaboration with Spirits Foundation, Sefam Group of Pakistan and Embassy of Pakistan participated in Amsterdam Fashion week on 12th July 2014 held in Amsterdam .The event was utilized in the promotion of Pakistani fashion and culture in the Netherlands. Moreover, it was a very good platform wherein designers were able to discuss potential business possibilities with one of the leading suppliers of textile in the Netherlands, for instance with Bijenkorf, V&D, H&M, Hema and Zara etc. The event has very positive impact on the promotion of exports in Pakistani Garment sector. Trade Promotion in Embassy Festival: The Dutch Government organized Embassy Festival in the centre of the Hague on 6th September 2014. More than 30 Embassies including Pakistan participated in the Festival. Pakistan Embassy established the Pavilion in the festival. The Commercial wing exhibited the products from Pakistan specially sports goods, home textiles, Basmati rice etc. The most important activity was Mango testing. Arrangements were made for the Mango testing of the Pakistani mangoes to the Dutch visitors and other foreigners. The tasting campaign proved very successful as hundreds of visitors tasted the Pakistani Mangoes and enquired enthusiastically about Pakistani Mangoes availability in the Dutch Market. Upcoming Events in the year 2015 : 1. Business Round Table Conference on Trade and Investment in Netherlands with collaboration of VNO-NCV – on 15th January 2015. Trade office has planned to organise the Round table Conference on Trade and Investment on 15th January 2015 in collaboration with Dutch Confederation of Industries and Employers VNONCW in order to promote Trade & Investment in Pakistan. In the seminar various Dutch multinational companies will participate. 2. GSP Plus Seminar – 14th January 2015. Trade Office Embassy of Pakistan has planned to organise a seminar on “Growing Trade Opportunities in Pakistan after GSP Plus” on 14th January 2015 at Hotel Hilton The Hague in collaboration with CBI Dutch Centre for promotion of Imports from Developing Countries. In which all the relevant stakeholders from Trade, Industry, Private sector and Government Institutions will be invited. 3. EXPO Pakistan: Trade Development authority of Pakistan is organising Pakistan biggest trade Fair EXPO Pakistan from 26th February 2015 to 1st March 2015 in Expo Center Karachi. The Trade office Embassy of Pakistan will take Dutch Delegation of Importers in all sectors to Pakistan. The Trade office will provide hospitality also to relevant companies. The interested companies may contact with Commercial Counsellor Mr. Zahid Abbasi on his email email@example.com before 30th January 2015. The brochures of EXPO Pakistan are enclosed. 4. Pakistani Food Festival , Promotion of Basmati rice and 0ther food products of Pakistan Pakistan Food Festival will be organised in April 2015 in which Pakistani Basmati rice will be promoted. The details of the Food Festival will be uploaded on Website soon. Seminar on 5. Promotion of Pakistani Textile & Garments Sector: The seminar will be organised with the collaboration of Modint in the month of May 2015 in which some Textile companies importing from Pakistan will exhibit their products. 6.Pakistani Mango Exhibition: The 12th Pakistani Mango exhibition will be organised in the month of June 2015 with the support of Trade development Authority of Pakistan.